Our Mission
To eliminate the clutter, confusion, and inefficiency of today’s luxury shopping experience — and replace it with intelligent design, real-time access, and global simplicity.
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Why We Exist
In today’s luxury market, buying or sourcing the perfect watch or piece of jewelry often means hours of searching, negotiating, and second-guessing. Every boutique carries different inventory. Custom requests are slow. Price comparisons are opaque.
No1.Luxury was created to fix all of that.
We give buyers the tools to design exactly what they want — and let the world’s best retailers compete to deliver it. No more chasing stores. No more manual searching. No more missed opportunities.
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What We Do
• Let users build their dream luxury watch or jewelry with every option imaginable: dial, bezel, case, bracelet, gemstone, metal, engraving, and more.
• Instantly broadcast that request to hundreds of verified global sellers.
• Enable real-time chat and quote comparison with the stores that can actually deliver.
• Integrate AI and design automation to speed up sourcing, manufacturing, and decision-making.
It’s the luxury experience — redefined for modern life.
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Meet the Founder: Eli Ofel
Eli Ofel is a serial entrepreneur known for building systems that simplify complex industries through AI and automation.
As the founder of Leaa Health (valued at $80M within 5 years) and 02.Market (an AI-driven global price comparison platform), Eli has dedicated his career to building platforms that put power and clarity back in the hands of consumers.
With No1.Luxury, Eli is bringing that same vision to the luxury goods space — helping both buyers and sellers cut through the noise and focus on what matters: quality, precision, and connection.
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What We Believe
• Luxury should be smart, not slow.
• Customization should be effortless.
• Technology should empower the human experience, not complicate it.
• Trust should be built into every interaction.
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Join Us in Redefining Luxury
No1.Luxury is more than a platform — it’s a movement to bring transparency, speed, and intelligence to the way the world shops for the finest goods.
Whether you’re a buyer, a seller, a collector, or a dreamer — you’re welcome here.